Frequently Asked Questions

About ProductionStudio

  • A: We’re built for SMEs today, and ready for big brands tomorrow. Whether you’re spending test budgets on ads or running global campaigns, our production workflows scale to fit your needs.

  • A: No, we sit in between. Creative agencies focus on big ideas, production agencies handle shoots and technical delivery. We specialise in scaling those ideas into hundreds of on-brand assets ready for distribution.

DCO & Personalisation

  • A: DCO stands for Dynamic Creative Optimisation. It automatically serves the best version of an ad to the right audience at the right time. Instead of one static ad, you can run thousands of variations, tailored by audience, location, or context.

  • A: DCO ensures ads feel more relevant, leading to higher engagement, better performance, and less wasted spend. It also allows faster testing and optimisation, so campaigns learn and improve in real time.

  • A:

    • Better performance; more relevant = more effective.

    • Efficiency; test and optimise more variations without extra cost.

    • Speed; campaigns live in days, not months.

    • Scale; whether 20 or 2,000 variations.

    • Smarter spend; media budgets work harder.

  • A: We create a “content matrix” — a structured database of all variables (headlines, visuals, CTAs). AI-assisted tools generate the variations, which feed into platforms like Meta, Google, or TikTok. The platforms then optimise in real time.

  • A: Versioning is when you manually create different variations of an ad, for example, changing the background colour or swapping the headline for different markets. DCO (Dynamic Creative Optimisation) takes this much further by combining creative assets and data signals in real time. Instead of manually building every variation, DCO automatically generates and serves the most relevant version to each audience segment.

  • A: There are generally two types:

    1. Rule-based DCO; pre-set rules decide which ad version shows (e.g. “Show Ad A to London users, Ad B to Manchester users”).

    2. AI/algorithmic DCO; the platform tests combinations of headlines, visuals, and CTAs, and automatically optimises toward the best-performing variation.

    At ProductionStudio, we design for both, ensuring your content is structured in a way that maximises results whichever method is used.

  • A: Taxonomy is the naming and organisation system for your campaign assets. Without a clear taxonomy, it’s nearly impossible to track performance across hundreds of creative variations. With it, you can see exactly which audience, message, or design is driving results. We build structured taxonomies into every DCO workflow, so you can measure performance and optimise with confidence.

  • A: It depends on your campaign needs, but most brands can increase creative output by 10x or more without increasing production cost. For example, instead of 10 static assets, you might run 100+ audience-specific variations, all produced quickly and consistently.

  • A: Programmatic advertising is about the automated buying and placement of media, deciding when and where your ad is shown. DCO is about optimising the creative itself, deciding what version of the ad to show. Combined, programmatic + DCO is powerful: you get efficient media buying paired with the most relevant creative, maximising campaign performance.

Process & Pilots

  • A: The first 3 months allow us to:

    • Set clear KPIs (CTR uplift, CPA reduction, ROAS improvement).

    • Create master templates and automation workflows.

    • Run live tests to measure efficiency and performance gains.

    By the end, you’ll have data-backed proof of how scalable personalisation impacts your campaigns.

  • A: Most campaigns are delivered in days, not months. Timelines depend on complexity, but speed is at the core of our workflow.

  • A: We start with your brand guidelines and key visuals. Every variation is checked by our production team to ensure 100% on-brand output across all channels.

AI & Human Craft

  • A: AI handles scale and speed, but humans ensure quality. Every output is reviewed by craft experts to make sure it’s premium and on-brand. For larger campaigns, we add more human oversight and creative direction - meaning the human touch increases with bigger budgets.

  • A: AI speeds up production and generates variations, but humans review, refine, and ensure compliance. We never deliver “AI-only” work.

Tech & Compliance

  • A: No. Many large platforms offer personalisation but require big budgets and heavy onboarding. We take away that complexity by using lean workflows and delivering ready-to-launch assets directly into your ad platforms.

  • A: Yes. We follow the EU AI Act guidelines:

    • No prohibited practices (e.g. biometric profiling, social scoring).

    • Transparency: we’re clear when AI is involved.

    • Human oversight: all AI-assisted outputs are checked before delivery.

  • A: No. Your brand assets and campaign data are used only for your project. We never use your data to train external AI systems.

  • A: We follow GDPR standards and store data securely. We only keep project data as long as necessary to deliver your campaign.

Pricing & Getting Started

  • A: Pricing depends on your campaign scale and media spend. We don’t list flat fees because every project is tailored. Contact us to discuss the best approach.

  • A: Book a call via our contact form. We’ll discuss your goals, review your assets, and propose the right solution for your needs.