The ProductionStudio Blog
Here we share insights on creative production, AI, and personalisation at scale; designed to help brands make smarter, faster, and more impactful campaigns.
The Human + AI Equation: Why Craft Still Wins in Creative Automation
AI has transformed creative production. What once took weeks can now happen in hours.
Creative Production is Broken: How SMEs Can Compete with Big Brands
Creative production should be simple. But for most businesses, especially small and mid-sized ones, it’s anything but
The Role of Taxonomy in DCO: Why Structure Equals Success
When marketers talk about Dynamic Creative Optimisation (DCO), they usually focus on the exciting part: more ads, more variations, more personalisation.
DCO vs Programmatic Advertising: What’s the Difference?
In digital advertising, few terms get mixed up as often as DCO (Dynamic Creative Optimisation) and programmatic advertising.
What is Dynamic Creative Optimisation (DCO) and Why It Matters in 2025
Creative production has changed. Brands can no longer rely on one or two “hero ads” to carry an entire campaign.
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